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Digital Marketing Strategies For Food, Hospitality And Travel Businesses

Case Study: 20% Increase In Organic Traffic And Online Enquiries

Problem: Events company noticed a drop in Google rankings, which lead to a decrease in online enquiries

Solution: Conducted a SEO content audit to identify opportunities to optimise content for user experience and SEO. Furthermore, implemented a content marketing campaign to earn industry specific links and mentions from authority sites.

Result: Increase organic traffic by 20% and enquiry form completions along with stronger authority online.

Case Study: 50% Increase In Website Traffic and Brand Awareness

Problem: Travel company wanted to start driving more traffic and sales online for their new tour and experience service in London

Solution: Using industry and competitor research, we defined a short term and long term digital marketing strategy, using a mix of Content Marketing, SEO, Digital PR and Facebook Ads.

Result: Approximated 90% increase in website traffic and improved user engagement through better story telling copy evidenced by the amount of time users spent on the site and completed an enquiry form.

Case Study: WOW Content – 800 social media shares, 4 links and Major Conference Citation

Problem: Establish industry authority by creating a wow piece of content that gets shared on social, mentioned and linked to from other websites (to boost SEO) and gets noticed by industry influencers.

Solution: Unique research conducted on the power of Instagram for the hospitality and food businesses. Article was then promoted using paid advertising, social media and influencer outreach.

Result: 800 social media shares, 4 links, citation during a food conference and collaboration opportunity with influencer.

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