Video: Google Analytics To Measure and Grow Your Business Online

Google Analytics can be a bit of a whirlwind to get your head around. I commonly hear people say: "I know I need to use it, but I don't really know how?" "I don't even know what I would do with this data?" In the spirit of keeping it simple, if you want to know how...

6 Benefits of Using Instagram Marketing For Businesses

300 Million active users. 95 million photos and videos shared every day. That's all Instagram! Still not convinced that Instagram is the “place to be”? No problem - just stand back and get trampled by your competition. After all, the number of brands on Instagram is...

8 Twitter Tactics To Use For Your Business

Twitter is a cornerstone of the modern internet, and having sustained, quality traffic on your website can, in part, depend on the success of your tweeting tactics. And with only 140 characters of space to write and thousands of tweets coming in every minute, tweeting...

The Benefits of Facebook Instant Articles

A few years ago, an old friend of mine changed the way I saw Facebook and its role on the Internet. She told me that, while travelling the world, Facebook remained like her own personal village and, like a village, the people there communicated, shared and commented...

How to Identify a Google Penalty?

To continually provide users with the best possible results for their search queries, Google updates its search engine algorithms around 500 to 600 times a year. The majority of these updates serve minor functions and may not affect your website whatsoever;...

The Best Digital Marketing Content of 2015

Another year may be barreling to an end. Although there is much to look forward to in 2016 (ready yet for the Google Panda 4.0 update?), there was some awesome and insightful content in 2015 that should be on any marketer's holiday reading list. Whether you're a...

Elon Musk Has a Marketing Plan. Do You?

Elon Musk is deserving of many titles, and from PayPal to SolarX to Tesla Motors, this business magnate boasts a significant stake in the next wave of innovations shaping the world. Yet, when Elon Musk promotes his latest products and innovations, there’s a rift...

5 Examples of How the Full Inbound Plan Can Give You More Leads

The success and future of any business can be measured by the number of fresh leads and customers it generates. A business that ensures a constant flow of lead is a business heading for success and growth. Therefore, as is the case with classic marketing, getting more...

Diversify Your Traffic Sources With the Full Inbound Plan

Anyone running an online business knows that the key to generating more leads and sales is to start by driving more traffic to your website. One of the ways to achieve this is to improve your search engine ranking. But search engines are not the only sources that can...

How The Full Inbound Plan Can Improve Your Search Engine Rankings

Today, most online customers initiate their purchases by making a query in one of the mainstream search engines, such as Google, Yahoo, or Bing, and are more likely to make their selection from the first few links that appear in search engine results. The same goes...

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