The OWO Blog

What is GDPR? All You Need To Know

As GDPR is becoming a reality, more and more people are asking the big question: What is GDPR and how will it affect my business? And there's no denying it - to most of us, GDPR is a scary word (technically it's an acronym, but still)... Sure, it's been all over the...

11 Social Media Marketing Tips for Hotels

You could argue that social media has been a major revolutionary player in the 21st century. It has changed the way we communicate and consume. It has changed the way we approach business and branding. It has even changed the way we see the world. The travel industry...

Commit to Content Marketing and Boost your Hotel Bookings

Boutique is the buzzword on every traveler’s lips, and while this is great news for hotels keen to carve out their own identity against the backdrop of bigger names - to reap the benefits you need a strong marketing strategy in place. Every day, potential bookings can...

6 Ways Event Management Companies Can Use Instagram

You have a great event management company, a great team, and lots of experience... Yet, you're still not getting as many clients as you had hoped. If that sounds like you, there's a good chance that you're simply not taking advantage of every opportunity available to...

How Hotels Can Use Instagram to Delight Guests

It’s an age-old sentiment that a picture is worth a thousand words, never is this truer than in the world of travel marketing. Perfectly caught pixels can transport you to another world - and Instagram is one of the best tools on the market to take you there....

Video: Google Analytics To Measure and Grow Your Business Online

Google Analytics can be a bit of a whirlwind to get your head around. I commonly hear people say: "I know I need to use it, but I don't really know how?" "I don't even know what I would do with this data?" In the spirit of keeping it simple, if you want to know how...

6 Benefits of Using Instagram Marketing For Businesses

300 Million active users. 95 million photos and videos shared every day. That's all Instagram! Still not convinced that Instagram is the “place to be”? No problem - just stand back and get trampled by your competition. After all, the number of brands on Instagram is...

How to Identify a Google Penalty?

To continually provide users with the best possible results for their search queries, Google updates its search engine algorithms around 500 to 600 times a year. The majority of these updates serve minor functions and may not affect your website whatsoever;...

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