Case Study: 20% Increase In Organic Traffic And Online Enquiries
Problem: Events company noticed a drop in Google rankings, which lead to a decrease in online enquiries.
Solution: Conducted a SEO content audit to identify opportunities to optimise content for user experience and SEO. Furthermore, implemented a content marketing campaign to earn industry specific links and mentions from authority sites.
Result: Increase organic traffic by 20% and enquiry form completions along with stronger authority online.
Case Study: 50% Increase In Website Traffic and Brand Awareness
Problem: Travel company wanted to start driving more traffic and sales online for their new tour and experience service in London
Solution: Using industry and competitor research, we defined a short term and long term digital marketing strategy, using a mix of Content Marketing, SEO, Digital PR and Facebook Ads.
Result: Approximated 90% increase in website traffic and improved user engagement through better storytelling copy evidenced by the amount of time users spent on the site and completed an enquiry form.
Case Study: WOW Content – 800 social media shares, 4 links and Major Conference Citation
Problem: Establish industry authority by creating a wow piece of content that gets shared on social, mentioned and linked to from other websites (to boost SEO) and gets noticed by industry influencers.
Solution: Unique research conducted on the power of Instagram for the hospitality and food businesses. Article was then promoted using paid advertising, social media and influencer outreach.
Result: 800 social media shares, 4 links, citation during a food conference and collaboration opportunity with influencer.
Case Study: WOW Content – Earnt 15 industry specific links and ranking in Google for 10+ keywords
Problem: E-commerce site was lacking original website content and authority online impacting the website’s SEO and user engagement.
Solution: Find a topic that is widely searched for and create an original WOW piece of content around this topic and share it with bloggers, influencers and industry specific websites.
Result: Engagement significantly increased with users spending over 5 minutes on average, earnt 15+ industry specific links, improved authority and overall increase search traffic by 10% within 3 months.
Case Study: Instagram Training For Restaurant Group’s Marketing Team
Problem: Restaurant group found that their marketing team was not effectively using Instagram to attract customers, drive engagement and brand awareness online
Solution: Delivered Instagram marketing training for the marketing team with a focus on creating an Instagram content and engagement strategy
Result: Helped the team to put method to the madness and take a strategic approach to Instagram as opposed to a ticking off a To Do list.
Case Study: SEO Optimisation and Fix For Furniture Brand
Problem: Client wanted to improve their SEO and found that previous SEO companies had not delivered.
Solution: Conducted industry and keyword research to make website architecture, navigation and SEO optimisation improvements. Once the website’s SEO foundation had been optimised, we began drawing up a content and online promotion plan.
Result: Reduced junk pages, improved SEO architecture and on page SEO
Case Study: New Website To Improve Website Performance and Increase In Google Ranking For E-Commerce Business
Problem: Very slow website performance caused by website being built on an unsupported platform.
Solution: WordPress website design, website speed optimisation and new SEO optimised copy across the site.
Result: Website performance faster by 9 seconds, improved site security and increase in the organic keywords.
Case Study: Digital Marketing Strategy and Implementation For New Mum Support Business
Problem: A baby antenatal client wanted to expand their business online by offering courses online as well as their in person classes.
Solution: Define digital marketing strategy to take the business from 100% physical in person workshops to online presence. Included defining target audience, offer, message, website requirements and digital marketing strategy.
Result: The client’s first sale made prior to launching a new website based on a well researched and presented offer. In turn, providing a strong validation of their new online strategy.
Case Study: Migration To New Email Marketing System For UK Bank
Problem: TSB bank were in the middle of migrating to a new custom email system and required assistance with building out their customer emails for the new platform.
Solution: Take old email templates and convert into HTML using branding guidelines and test email compatibility using email testing software.
Result: HTML templates developed for the client and training provided to digital team to help support project implementation.
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