Grow & Engage Your Email List.
Build Trust and Loyalty Online.
Email Marketing Experts
Your Business Needs An Email List
Let’s start with a basic introduction to email marketing: emailing a list of people who have given you permission to send them information including news, free advice or offers.
Why would you want to do this? Relationships lead to SALES.
You could be emailing people who have either purchased from you in the past or are interested in what you have to offer.
Let’s take the latter group for instance (people who are “interested” in what you’re offering), as these are the people you really need to build a relationship with if you want to sell online.
One way of doing this online is by offering them something for free in exchange for their email address (aka “Lead Magnet” – sorry to get technical). If you’re still wondering what this is, scroll up and take a look at our offer just below the main image. 🙂
Now that you have their email address, you can send highly personalised emails direct to their inbox, which further brings you and your potential customers even closer.
Sharing value and becoming the go to expert in their eyes is how your business can grow using email marketing.
I know you want to see some examples…
Email Marketing On Overdrive
Attracting email subscribers and sharing value regular via email is how you can get potential customers to know, like and trust you.
Email marketing can put any business in any industry on overdrive online. Here’s a few examples:
Example: Strategy Consulting
A strategy consulting company sends weekly emails of the latest startups in a particular industry to CEOs and Directors of large companies. The CEOs and Directors value the short summaries sent to them regularly as they want to avoid another Uber (taxi) situation happening in their industry. Now, when those people are looking for a strategy consultant, who do you think they will call?
Example: Event Entertainment
An events entertainment company in London keeps in touch with corporate customers who book them regularly for Christmas and Corporate events. They do this by sending quarterly emails with a list of seasonal events and fitting entertainment products. Email marketing keeps their London entertainment company at the top of their customers mind.
Want to find out how you can put email marketing to work in your business? Fill out the form below.
Stop Competing, Start Giving
Sometimes we need to be reminded of the obvious things in life.
Ok here we go…
YOUR EMAIL LIST IS YOURS.
That means you have complete control over how you interact and keep your list of subscribers engaged.
Imagine having online traffic strategies in place that focuses on bringing in more customers and growing your email list.
Once they have subscribed to receive your amazingly helpful emails, it’s over to you to develop relationships into sales.
Notice how we’re not competing with anyone once we have customers email address. You can speak to customers one to one.
The dynamics now change and it’s important you know the power of this.
With email marketing, you’re not competing with anyone but yourself to build trust and keep your potential customers engaged.
That’s why email marketing is said to lead to higher sales conversions than social media.
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