Websites Designed To Attract New Bookings
Marketing. Design. Development
Branded Websites That Stand Out Online
Websites Designed To Build Relationships & Increase Customers
There’s two key reasons why your business needs a website:
- Build relationships with new and existing customers
- Increase Bookings, Reservations and Profitability
Creating the best looking website in your industry is easy.
It’s a lot harder to attract the right type of person and encouraging them to become a customer and even a long term social media fan.
That’s why we put marketing and knowing your target customer ahead of design.
Our goal for your new website is to be of service to people visiting your website akin to that diners would expect of waiters in a restaurant. This is how we turn visitors into customers.
Think Beyond Your Design
To help shape the goals of your new website we start by reviewing and understanding your target audience and business objectives. We like to call this the starters.
The main meal is where it gets interesting. This is where we dive into the experience your customer expects and how you plan to serve them and stand out.
We get into things like your company culture, brand and story. Because when we know this, we can then create a website that appeals and builds trust with your customers.
So, how do we build trust with customers online?
By delivering the right content at the right time.
This should be at the centre of your new website.
Because when done right, your website can truly become part of your sales team and drive direct bookings and reservations for your business. At scale!
That’s why our websites start with defining your website’s marketing strategy. This includes website architecture, marketing trust elements, website copy, design, SEO and calls-to-action.
Once that’s in place, we begin to lift our little design fingers.
Manage Your Content With Ease
All of our websites are built using WordPress and there’s two major reasons behind this decision:
- You own it
- Your team can manage your content at ease.
If you don’t have wordpress experience, we do offer wordpress training for teams.
WordPress has really come a long way over the past 10 years, including:
– Custom branded designs
– Ease of use
– Search engines loves wordpress sites
– Full control over your website
– Easily expand your website as your business grows
We love wordpress and we’ll help you to love it too!
Working with Neil has been an absolute pleasure.
His understanding of SEO is very impressive. What he doesn’t know about SEO is simply not worth knowing.
He also has a great ability to explain SEO, how it works and how to best implement it.
Highly recommended for anyone wanting to improve google ranking and increase sales.Hakan
CASE STUDY: Improving the SEO Architecture and Optimisation Of A Website
Futons was wondering why the SEO work carried out by a previous agency did not translate into higher Google rankings.
By carrying an SEO website and link audit we identified the links to the site were low quality and too few. On top of that, the website had not been optimised for SEO and had too many technical issues.
We started with the website, afterall it’s the starting point to any online presence. Fix the foundation, the rest follows.
- Carried out keyword research to define exactly the type of searches each page was targetting
- Reviewed traffic behaviour and click through rate by page to prioritise pages that could be improved to build trust and encourage sales
- Fixed technical SEO issues (403s, 404s, duplicate metas, etc)
Clearly defined SEO website optimisation plan that builds a strong foundation to then carry out high quality promotion.
“I’ve known Neil for a while and what I admire most is his integrity. If you work with Neil he will present a plan and that will take your business forward. He considers carefully and he will make sure you understand the plan and the expected outcome. Neil is a professional marketer and will not let you down.” – Keith
Get In Touch For A Free 60mins Strategy Session