You have a great event management company, a great team, and lots of experience…
Yet, you’re still not getting as many clients as you had hoped.
If that sounds like you, there’s a good chance that you’re simply not taking advantage of every opportunity available to you.
One such opportunity you can’t afford to miss is Instagram.
Why? Because Instagram is made for beautiful photos! People love to look at gorgeous images and showcase their own. And, what can be more beautiful than dazzling weddings, anniversaries, and other events?
So, take advantage of everything Instagram has to offer! Here are 6 ways event management companies can use Instagram.
6 Ways Event Management Companies Can Use Instagram
1. Showcase Your Work
This may seem like an obvious thing, but it’s very important. It’s your chance to show people your work and let the photos do the talking for you.
Any time you’re at event you helped organize and manage, take some photos, and make them amazing. Instagram audience have a strong esthetics taste, so you photos need to be exceptional. If there’s a photographer, make sure to ask him to share professional photos with you. Your goal is to make your audience say: “I want my event to be that amazing!”
And of course, be sure to ask your client if they don’t mind that you post a few photos from their event. Most will jump at the opportunity, but it’s still important that you ask.
Once an event is over, don’t post all the events at once. Instead, spread them out over some time. After all, your audience may “ooo” and “ahhh” at the first few photos you post, but if there are dozens back-to-back, they’ll get annoyed and either ignore them or unsubscribe.So, either spread these out over a few days, or intermix them with your other events.
Get Clients to Showcase Your Work
Who says you have to be the only one showcasing your work? Get your clients to do it for you!
The best part is that it won’t take any effort on your part. There are bound to be pictures taken (and shared) at your event. All you need to do is ask people to tag you in their post. The people you organized the event for are the ones most likely to oblige.
This is your chance to reach a completely new audience and turn them into customers without ever speaking a word or bragging to them.
Once your customers mention you in their post, you can reshare it on your page and thank them. Not only are you getting free user-generated content, but you’re showing authenticity and gaining trust. In fact, 92% of people are more likely to trust a recommendation from another person and not a brand.
3. Share Event Tips
Your goal on social media should never be pure-self promotion. Instead, you need to focus on providing value.
So, showcase your experience in event management by sharing some valuable event-planning tips. It could be tips on how to find the perfect venue, what food and beverage to give preference to, what to do right before the event, etc. The possibilities are endless!
Not only will you help your potential customers, but you’ll also position yourself as an authority and go-to source in your niche.
When those potential customers finally need an event to manage, they’ll be much more likely to choose you over a company that did nothing to help them.
4. Share Decoration Ideas By Season
Being an event managing company, you’re bound to have your fair share of holiday and seasonal events, decorations, and props.
Take advantage of these! Share them on Instagram and inspire your audience with decoration and prop ideas. But make these timely. For example, if Christmas is coming up – start sharing some Christmas-related ideas. If it’s Halloween – focus on Halloween!
People love to decorate and they’re constantly looking for decoration and themed ideas around each holiday. So, don’t miss this chance to help out your existing followers and possibly even attract new ones by using the right hashtags.
5. Showcase Yourself And Your Team
People connect better with people, not brands. So, show them that your company is human! The easiest way to do that is to give your followers a behind-the scenes look at the work you and your team are doing.
People love to catch glimpses of things no-one else sees, and they will love you for pulling back the curtain and showing your work from the inside.
You can showcase you or your team getting the venue ready for the event, getting all the preparations in order, managing it all behind-the scenes, or anything else they spend time doing. You can even interview your colleagues in the process.
It will help you take your relationship with the audience to a new, more personal, level, while at the same time showing off your work.
6. Find Clients by Hashtag
So, you’ve showcased your work and your team, and have even shared value. All of those actions will help your potential customers find and choose you.
However, this does not mean you need to sit and wait for them to come to you! Sometimes, it’s ok to take matters into your own hands and go out looking for potential customers. You can do that using hashtags.
First, think about your customer and where they’re at on their customer journey? What are they doing? What problems might they be having?
Now find the appropriate hashtag and search for it. For example, you might want to find and reach out to young couples just getting engaged in your area. After all, if they’re getting engaged now, they’ll probably be planning a wedding soon. So, if you’re based in London, you might search for “LondonEngagement” or EngagedInLondon. ”
Now it’s time to start interacting and building relationships with people using these hashtags. Follow them, like their photos, and get them involved in a conversation.
There’s a lot of competition in the event-management industry, and standing out can be difficult.
But the good news is that Instagram can help you get attention and attract new customers, and do so without putting in effort.
You just have to be open and authentic: let your audience in and show what your company is all about!